What is Facebook detailed targeting expansion?

Targeting expansion helps improve your campaign performance by allowing our system to reach a broader set of people than those you defined in the detailed targeting section. You can use this option when you want us to show your ad to additional people who we think would get you more and/or cheaper results.

Should I use detailed targeting expansion on Facebook?

Detailed Targeting Expansion allows Facebook to expand the reach of your campaign by targeting a broad audience beyond the interests you selected for targeting. I don’t recommend using it, because it just inflates your audience to worldwide broad targeting.

Should I turn on lookalike expansion?

Lookalike expansion allows our system to reach a broader set of people than those you defined in your lookalike audience. Similar to targeting expansion, turning on this option can help improve your campaign when we think expanding your audience might lead to better results.

How do you choose detailed targeting on Facebook?

Now, I’ll show you 21 ways to improve your targeting so you immediately see better results from your Facebook Ads.

  1. Start with a combination of basic demographics. …
  2. Target your audience’s interests. …
  3. Find people already looking to buy your product. …
  4. Target people by their income level. …
  5. Focus on where your audience works.
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How do you set detailed targeting on Facebook ads?

How it works

  1. From Ads Manager, either create or open your ad set.
  2. Go to the Audience section.
  3. Under Detailed targeting, either select Edit or find the Detailed targeting expansion subsection.
  4. Tick or untick the Detailed targeting expansion box to turn it on or off.

Does detailed targeting work on Facebook?

Detailed targeting is a targeting option available in the “Audience” section of ad set creation that allows you to refine the group of people we show your ads to. You can do this with information such as additional demographics, interests and behaviors. These detailed targeting options may be based on: Ads they click.

What age group does Facebook target?

As of July 2021, it was found that 9.4 percent of total active Facebook users worldwide were women between the ages of 18 and 24 years, while male users between the ages of 25 and 34 years constituted the biggest demographic group on the social media platform.

What is interest targeting on Facebook?

Facebook’s interest targeting feature allows you to deliver your ads to your target people. These people have shown interest in your industry in the past, for example, by engaging with one of your competitors. Therefore, they are more likely to engage with your ads.

What is meant by targeting?

Targeting is an advertising mechanism, that allows you to segment some visitors, who meet a defined set of criteria, from the general audience. It helps increase the effectivity of the campaign. Targeting is also used in email marketing for segmentation. Find out more.

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Is it better to narrow audience in Facebook?

Important: When narrowing your audience, try not to make it too specific. This can lead to an audience that’s too small to be effective. Remember that within any target audience you create, we automatically try to find the people likely to get you the result you told us to optimize for in ad set creation.

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