Additionally, posts on Instagram tend to have a conversion rate of 1.85 percent, second to Facebook’s conversion rate of 1.08 percent. However, Instagram exceeds Twitter where the conversion rate is 0.77 percent and Pinterest at 0.54 percent. Consider the following tips to ensure you can meet or beat the average.
What is a good conversion rate?
A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. Moreover, we must mention that the top brands enjoy better results.
What is a good reach rate on Instagram?
To give you a benchmark, a Statista study from 2019 found that: Brands with less than 10k Instagram followers had an average reach of 8.4% on stories, and 26.6% on posts. Brands with 10k – 50k followers had an average reach of 5.4% on stories, and 25.1% on posts.
Is a 20% conversion rate good?
Broadly speaking, a common conversion rate for an email opt-in landing page is between 5% and 15%. The companies with the most success tend to convert at around 20-25%.
Is a 10% conversion rate good?
A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.
What is a good lead to customer conversion rate?
Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%. If you’re sitting at 2%, an improvement to 4% seems like a massive jump. You doubled your conversion rate! Well, congratulations, but you’re still stuck in the average performance bucket.
What is a bad conversion rate?
If your conversion rate is below 3%, you should start worrying. There can be dozens of explanations of such bad performance, but if your web analytics show that your conversion rate is low, your digital product may be suffering from usability issues.
Does Reach matter on Instagram?
That’s why your Instagram reach is important. Reach tells you how many unique users are served your content every day. Try to maximize this metric to increase brand awareness. … If your Instagram impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times.
What is a good engagement rate on Instagram 2020?
As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.
Engagement rate of Instagram posts between January 2017 and July 2020, by post type.
Can conversion rate be more than 100?
If you’re tracking more than one conversion action, or you choose to count “Every” conversion, your conversion rate might be over 100% because more than one conversion can be counted for each interaction. …
How can I improve my conversion rate?
13 Ways to Increase Your Conversion Rate Right Now
- Do A/B testing. In real estate it’s about location, location, location. …
- Create a compelling and clear value proposition. …
- Set up a sales funnel. …
- Cut the jargon. …
- Address objections. …
- Increase trust. …
- Make it easy to buy from you. …
- Communicate value.