If you’ve spent some time scrolling through Instagram, you have probably noticed the phrase “link in bio” on a number of posts. … So if someone writes “link in bio” they are referring to a url at the end of their profile’s bio that will take you to a website outside of Instagram.
Here is how you can do it:
- Log into your Instagram profile.
- Access your profile page.
- Find the Edit Profile option.
- Click on Bio and then simply type in @username of the desired profile or add hashtags, starting with #.
- Save changes.
As the name suggests “link in bio” refers to the clickable URL that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page.
If you use Instagram, you have seen an exhortation from a friend or colleague to check out some article or event. These calls to action inevitably end, “Link in Bio.” That’s shorthand, of course, for the single link that Instagram allows users to drop into their profiles.
The Possible Reasons of Why Your Instagram Link in Bio not Working: Link in bio service you chose stopped working. You are not putting the link in the right section. You have not updated you Instagram yet.
So while you may know how many people have viewed and engaged with your Instagram posts and stories, you can’t track or measure how many of these followers went on to click the link in your bio and visit your website.
In March 2015, it even introduced a option for carousel ads that allowed users to swipe through to a link to its third-party site. The real reason the “link in bio” phenomenon has persisted is because Instagram is clingy.
Using link in bio tools can help you optimise that one link. These tools can help you improve your Instagram marketing strategy. They can even help you measure clicks, drive traffic to your site, and drive sales. Link in bio tools also allow you to promote more than one link.
Based on this data, I conclude that the “link in bio” strategy on Instagram is not driving enough traffic to warrant using it. Expecting followers to take the time to go to your bio and then tap on the link is futile. Our data suggests the strategy is a failure and could be damaging the Reach of your Instagram account.