Where do you choose special ad category on Facebook?

What is a special ad audience in Facebook?

A Special Ad Audience is similar to a Lookalike audience because it uses online behavior similarities from the people in your source to form a new audience. … When running Credit, Employment or Housing ads, you can create a Special Ad Audience to help you reach more people who might be interested in your ad.

How do I target a specific group on Facebook with ads?

How to target Facebook groups with Facebook Ads

  1. Make a video to post to the group as your business page, preferably as an admin so you can pin it.
  2. Post your video to the group you want to target – or more than one group if you are targeting wider.
  3. Build a custom audience in Ads Manager that is based on your video’s views.

How do I find my Facebook ad category?

Here’s How to Find Out Everything Facebook Knows About You

  1. Under the drop down arrow in the top right corner of your homepage, click settings. Lindsey Murray. …
  2. From there, click on “ads” in the list to the left. …
  3. Under ad preferences choose “your information” then “your categories” …
  4. You will then see a list of categories.
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What are the Facebook ad categories?

In the section below, we will introduce the seven ad formats before expanding into the many ad types that you can make with them.

  • Image ads. Image ads are the most basic ad format. …
  • Video ads. …
  • Slideshow ads. …
  • Stories ads. …
  • Instant Experience ads. …
  • Carousel ads. …
  • Collection ads.

How do I choose my audience on Facebook?

To create a Facebook custom audience, go to the Audiences section of your Facebook Ads Manager. Then click Create Audience and select Custom Audience from the drop-down menu.

What is ad click?

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property. Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone’s screen within the publisher’s network.

What age group does Facebook target?

The largest demographic group of Facebook users is between the ages of 25 and 35 years. 18.8% are male, and 12.8% of the population are female. Around seven-in-ten U.S. adults (69%) use Facebook. Seniors aged 65+ are the smallest demographic group on Facebook (4.8%).

How do I find the target audience for a Facebook ad?

Log in and head over to your Business Page Insights. Look for the “People” link in the lower left-hand corner. You’ll quickly get a breakdown of audience location, gender, and age ranges. You can also go into your advertising account under the Business Manager to access more audience insights.

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How do you target your audience?

7 Ways to Determine Your Target Audience

  1. Analyze Your Customer Base and Carry Out Client Interviews. …
  2. Conduct Market Research and Identify Industry Trends. …
  3. Analyze Competitors. …
  4. Create Personas. …
  5. Define Who Your Target Audience Isn’t. …
  6. Continuously Revise. …
  7. Use Google Analytics.

How can I spy on competitors on Facebook ads?

To find your competitor’s Instagram ads, go to the Facebook Ad Library. Then, filter your competitor’s ads by the platform the ads run on, for example, Instagram, audience network, or messenger. You can also check out ads on your competitor’s Instagram page.

How do you know if a company is running Facebook ads?

You can see the ads that a Page is currently running on Facebook, Instagram and Facebook Company Products, even if you aren’t part of the intended audience. Go to the Page by tapping its name in your News Feed or searching for it. Tap See All below Page Transparency. Tap Go to Ad Library below Ads From This Page.

How do you find an advertisement?

Periodicals – one of the best ways to find advertisements is to browse popular magazines such as Time, Life, Reader’s Digest, etc. from various decades. Databases – the libraries subscribe to a few databases that contain television ads and some printed ad material.