If your Instagram posts are highly engaging (more than others posted around the same time), your posts will appear in the top posts—the first 9 images when you search a hashtag. … That said, adding hashtags to your Stories is worth a try.
Even in 2021, using relevant, targeted hashtags on your posts and stories is one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business. Instagram hashtags work by organizing and categorizing photos and videos.
How do you hashtag on Instagram stories?
You can click on the stickers icon and hit “hashtag” and add it that way. You can also just type in a hashtag using the text icon. Either approach will result in a tappable, searchable hashtag in your story.
Too many hashtags will appear spammy, causing you to actually lose followers. On Instagram, you can use more hashtags. However, we recommend “hiding” these hashtags from the text caption and image.
Unlike your feed posts, which will appear within a hashtag (whether it ranks or not) if you use it, Stories are curated. This means that just because you use a hashtag on a Story, it isn’t guaranteed that your Story will appear or be featured on that hashtag.
Currently, the 100 most popular Instagram hashtags are as follows:
How do I know if a hashtag is working?
If you see a hashtag at the top of both lists, you know it’s working for you. If it’s only in the left column, it’s not. Sprout Social tracks the hashtags you use most frequently and those that get the most engagement. This analysis is helpful if you’re building an Instagram community.
Yes, there is a limit on how many hashtags you can use on a post. It’s 30. … Using too many hashtags in your caption can also look spammy, so it’s is best to use between 3-4 in your initial post description, and then up to 15 highly relevant hashtags in the first comment.
“Hashtags Are Dead,” declared another agency in 2020. It seemed like hashtags may have been a momentary cultural blip, doomed to fall out of fashion like low-rise jeans and middle parts.