Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2021. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account!
They’re one of the main ways people build a following on the social media platform, but believe it or not, you can still gain Instagram followers without using hashtags. … “The hashtag hubs with over a million posts move quickly and the likelihood of getting seen is more difficult,” Zimmerman says.
Should I post Instagram hashtags in comments or caption? Instagram hashtags may be placed in the photo or video caption at the time you post. Or, hashtags may be added in a comment (or several comments) after posting. There’s no difference to their functionality, so it’s your choice.
HubSpot also recommends this 2018 Instagram for business guide. Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.
Yes, you can add TikTok hashtags to comments, however, adding hashtags to the comments is far less effective than adding them to the caption. So if you must go over your character limit in the caption, make sure to place the most important hashtags there.
You are here because you are wondering if Instagram hashtags are still working in 2021. The answer is YES. But you have to use them correctly.
Short answer: Yes. Long answer: Only if used correctly. Hashtags have become a powerful tool to increase engagement, organize content, and connect users on various social media platforms.
Hashtags can be added to regular Instagram posts at any time. Even years after the post first went live. It’s generally better to add them later than to not add them at all. But if you are starting fresh, don’t delay!