How long is the Facebook ad learning phase?

It usually lasts until 50 optimization events have been generated and is reset when significant edits are made to an ad set or the ads within it. If you don’t generate enough optimization events you may not exit the learning phase and you will see the learning limited warning.

What is the learning phase on Facebook ads?

The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set – actively trying different audiences, placements, and more – so performance has not yet stabilized.

How can I speed up Facebook ads learning phase?

If your product is more of an impulse buy, use the 1-day click 1-day view conversion window to speed up your ads learning phase. Use Value Based Audiences such as a Look-A-Like Audience Based on purchase. By feeding Facebook this data, you’re helping set up your campaign for faster success.

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How long does it take to exit the learning phase?

To exit the learning phase, your ad set must generate 50 result actions in ideally 7 days. This will be easier and take less time if your campaign objective is higher up the funnel, such as traffic optimizing for landing page views, compared with conversions optimizing for purchases.

How do I know if my Facebook ad is in the learning phase?

So, for example, if you optimise for an increase in Traffic, then the learning phase will continue until you’ve received approximately 50 link clicks. Ads that are going through the learning phase can be viewed in the Delivery Column of the Ads Manager.

What triggers Facebook phase?

The learning phase occurs when you create a new ad or ad set or make a significant edit to an existing one. The Delivery column reads “Learning” when an ad set is in the learning phase.

Should I turn off Facebook ads at night?

Once you identify high ad frequency, pause your ad. … This means showing your ads based on your audience’s time zone. You might even need to pause Facebook ads at night especially if your ads require filling out a form or completing a purchase. (These things require effort from your audience.)

How do I stop learning phase on Facebook ads?

Best practices

  1. Wait to edit your ad set until its out of the learning phase. During the learning phase, performance is less stable, so your results aren’t always indicative of future performance. …
  2. Avoid unnecessary edits that cause ad sets to re-enter the learning phase. …
  3. Avoid high ad volumes. …
  4. Use realistic budgets.
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Why does my ad say learning limited?

Generally, an ad set becomes Learning Limited when the ad set is limited by small audience size, low budget, low bid or cost control, high auction overlap, an infrequent optimization event, or other issues such as running too many ads at the same time.

Is it bad to pause Facebook ads?

Conclusion. Facebook is the best place online to advertise. … With Facebook Ad optimization rules, you can pause ads that just aren’t cutting it and leverage the power of successful ones, leading to more profit and fewer problems. This allows you to control exactly how much you spend on ads each day.

How do I exit limited learning?

Facebook suggests that you do some of the following to exit Learning Limited:

  1. Combine ads sets and campaigns. …
  2. Expand your audience. …
  3. Raise your budget. …
  4. Raise your bid or cost control. …
  5. Change your optimization event.

When should you optimize purchases?

The once you start getting more purchases, you would create a new ad set that’s optimized for the ‘Purchase’ event. Ideally, you want to optimize for the lowest conversion event in the funnel that gets at least 15-25 conversions per week.

Why is my Facebook ad stuck in learning?

If you do see learning limited in your ad account, Facebook will most likely give the following the reason: “This ad set isn’t generating enough leads to exit the learning phase. This usually occurs when your ad set is limited by audience size, cost control, budget or other settings.

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How long does it take for Facebook ads to optimize?

However, keep in mind that you need to give Facebook at least 24 hours to adjust the performance of your ads after every new edit. Every time you make substantial changes to your campaigns, consider waiting for at least 24-48 hours before drawing any conclusions.

Does increasing budget reset learning phase?

For example, if you increase your budget from $100 to $101, that isn’t likely to cause one or more ad sets to reenter the learning phase. However, if you change your budget from $100 to $1000, one or more ad sets may reenter the learning phase.