How do you target a Facebook ad audience?

First, click Create a Custom Audience from the Events Manager page. Then, select People who visited specific webpage from the drop-down. Decide how recent the viewers should be for your ad, then enter that number into the days box. Next, enter your product page URL.

How do I target a specific audience on Facebook ads?

Facebook audiences refer to the pools of people you target when you advertise on Facebook. You can create or edit these audiences through the Audiences section of your Ads Manager. To get there, go to your Ads Manager, click the nine-dot icon in the top-left corner, and then select Audiences.

How do you choose the best audience for Facebook ads?

8 Ways to Optimize Facebook Ad Targeting

  1. Discover eight ways to optimize your ad targeting on Facebook.
  2. Choose your lookalike audience.
  3. Select the interests that fit your target audience best.
  4. Choose broad interests such as Running.
  5. Select more niche interests.
  6. Compare a small age group to a large one.

What is a good audience size for Facebook ads?

Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.

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How do you target your audience?

7 Ways to Determine Your Target Audience

  1. Analyze Your Customer Base and Carry Out Client Interviews. …
  2. Conduct Market Research and Identify Industry Trends. …
  3. Analyze Competitors. …
  4. Create Personas. …
  5. Define Who Your Target Audience Isn’t. …
  6. Continuously Revise. …
  7. Use Google Analytics.

What are the 3 types of audiences?

Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts.” The “lay” audience has no special or expert knowledge.

What age group does Facebook target?

The largest demographic group of Facebook users is between the ages of 25 and 35 years. 18.8% are male, and 12.8% of the population are female. Around seven-in-ten U.S. adults (69%) use Facebook. Seniors aged 65+ are the smallest demographic group on Facebook (4.8%).

Who are the target audience for Facebook?

Demographic targeting includes age, gender, location, relationship status — even education. You can also target to precise interests and connections to your page or friends.

Whats a good target audience size?

Recommended audience size

Keep in mind, there’s no one-size-fits-all recommendation which is why testing is crucial: For Sponsored Content and Sponsored Messaging, we suggest a minimum of 300,000. For text ads, we suggest you target between 60,000 and 400,000.

How do I increase the size of my audience on Facebook?

You can increase your audience size on Facebook at no added cost just by creating a lookalike audience. It’ll let you target ads to people who share traits with an existing Custom Audience. For instance, let’s say you sell jewelry and you’re already advertising to current customers on Facebook.

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What is another word for target audience?

What is another word for target market?

public audience
viewers viewership
groupies throng
onlookers teddy boys
rockers teds