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For example, if you wanted to know the daily Facebook ad frequency for the past week. You would select “last 7 days” and create a “daily” breakout. This way you would see the ad frequency every day for the last 7 days of your campaign, ad set or ad.

Facebook defines frequency as the average number of times each person saw your ad. It’s important to note that this is an estimated metric. This means that it’s not always an exact number. Remember that (Impressions divided by Reach) = Frequency.

## How do you find ad frequency?

You can actually cap frequency — tell Facebook not to show your ad more than a certain number of times — by using a few different settings. In about 99.9% of campaigns, advertisers select the default “Auction” option. But you can instead select the Reach and Frequency option next to it.

## Can you frequency cap on Facebook?

Availability. All frequency caps are based on impressions, except for 2-second continuous video views optimization, which is view-based. For example, in the reach objective, you can set a custom frequency cap of 2 impressions per 7 days. This cap means that any one person will see at most 2 impressions every 7 days.

## What is the formula for calculating reach?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

## What should my ad frequency be?

Ideally you want your frequency to be as low as possible while still achieving results, in order to save your ad budget and use it most efficiently. Expect your frequency to be between 1.8 – 4 for optimum performance when putting your plans together and you won’t be far wrong.

## What is average frequency?

Average frequency reports the average number of times a person is exposed to an advertising schedule. It is a basic measure of schedule intensity. Average refers to an observation, taken from survey and is calculated by dividing an advertising schedule’s gross impressions by its unduplicated reach.

Ideally, as soon as your ad starts losing efficacy it gets rotated out and replaced with a different version. How often should I rotate? Some experts say to rotate your ads weekly or every two weeks, others suggest every three days. Others say to have two or three ads revolving constantly.

Automatic payments: We’ll automatically charge you whenever you spend a certain amount known as your billing threshold and again on your monthly bill date for any leftover costs. Manual payments: You’ll add money to your account first and then we’ll deduct from that amount up to once a day as you run ads.

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