To make your ad feel like it’s supposed to be a part of Stories, there are a few best practices to keep in mind. First, the pesky 20-percent rule about text in Facebook ads doesn’t apply to Instagram Stories. You can load up the text in your ad.
Does the 20% text rule still apply?
Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up more than 20 per cent of their ads.
What is the 20% text rule?
Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo.
How do you keep the same text on multiple Instagram stories?
Step 1: In the Story mode, add the first text that you want to be on that image. Then instead of publishing it to your story, tap on the Save button. Step 2: Then with the same image and text on the screen, add more text wherever you want it to be. Again, save it.
Why does Facebook not like text in images?
When the Change Was Noticed
“To create a better experience for viewers and advertisers, ads that appear on Facebook, Instagram, and the Audience Network are screened based on the amount of image text used in your ad. Based on this review, advertisements with a higher percentage of image text may not be shown.
Does Facebook 20 rule apply video?
It does not include text on your ad outside of images, like the description copy or call-to-action button. There are a few exceptions to the 20% rule, including images of book covers, album covers, event posters, video games, and some product images that contain text (e.g., a cereal box).
What is text overlay?
A text overlay provides the ability to superimpose one or more text elements over a video stream. The resulting video stream contains both the overlay elements and the original video stream. Overlay elements can be of varying sizes, and in the case of text elements, also of varying fonts and colors.
Can Facebook video ads have text?
Facebook says their users prefer ads with little to no text. Since Facebook controls ad reach and campaign cost on its platform. It’s wise to follow the new rule — which doesn’t offer as much flexibility as they’d have you believe.
How can I see someone’s story on Instagram without them knowing?
If you turn on Airplane mode and turn off your WiFi (on an iPhone, at least), you can then watch the person’s entire story without them knowing.
Why don’t I get an animated text on Instagram?
Every iOS and Android Instagram user should currently have access to the feature, so if you don’t see it, try restarting your app and double-checking if you have an update waiting. To find the animated text, you’ll want to snap a picture or video like usual in Stories.