What percentage of marketers use social media?

In 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at 86.2 percent.

What percent of companies use social media?

As of 2018, nearly 97 percent of all Fortune 500 enterprises use at least one social media platform to promote their initiatives and foster positive communication with stakeholders. Additionally, as of 2021, there are roughly 3.78 billion social media users all over the world, a 5 percent increase from 2020.

What is the percentage of social media use?

53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.

How many businesses use social media?

Company formation experts Turnerlittle have analysed figures from the Office for National Statistics (ONS) on social media usage among businesses in the UK. They found that 60% of businesses are using social media, a figure which drops slightly to 57% for small businesses.

What is the most popular social media 2020?

The 7 Top Social Media Sites You Need to Care About in 2020

  1. Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users. …
  2. YouTube. …
  3. 3. Facebook. …
  4. Twitter. …
  5. TikTok. …
  6. Pinterest. …
  7. Snapchat.
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What age group uses Instagram?

59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.

Which social media is best for business?

The 8 Best Social Media Platforms to Market Your Business in 2021 [Infographic]

  • Facebook.
  • Instagram.
  • TikTok.
  • Pinterest.
  • Reddit.
  • Twitter.
  • LinkedIn.
  • Snapchat.

What are the benefits of social media?

Here are five benefits of using social media:

  • Build relationships. Social media is not just about brands connecting with their customers. …
  • Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. …
  • Increase your visibility. …
  • Educate yourself. …
  • Connect anytime.

How many hours do people spend on social media?

Last year, driven in no small part by the pandemic, Americans spent more than an average 1,300 hours on social media according to a new study from Uswitch. Facebook led the way, where Americans spent an average 58 minutes a day on the app – or 325 hours a year.