What percent of Gen Z uses Facebook?

The top websites/apps used by Generation Z are YouTube (91 percent), Gmail (75 percent), Snapchat (66 percent), Instagram (65 percent), and Facebook (61 percent).

What social media does Gen Z use most?

The top social media platform for Gen Z is Instagram, followed by YouTube and TikTok. In contrast, the leading social media platforms for millennials are Facebook, YouTube and Facebook Messenger. Learn more about Gen Z consumer trends and how they are changing the way retailers do business.

Is Facebook a dying platform?

Summary. Let’s be honest… Facebook will never die out. It will always be there and be a popular platform used by many to connect with people and businesses. However, in terms of marketing a growing, larger business on the channel, that can be trickier than marketing a smaller, local start-up business.

What do Millennials use instead of Facebook?

Instead, Instagram sits comfortably at the top for both 13-18-year-olds and 19-25-year-olds, and Facebook still has a strong hold on older Millennials. (In fact, if we were to show an overall ranking, Facebook would be at the top thanks to the sheer number of 25-37-year-olds who say it’s their favorite).

Why does Gen Z love TikTok?

While Gen Zers enjoy consuming entertainment, they also look for opportunities to be creative, experiment and express themselves. They highly value creativity and take great pride in being a “Creator.” TikTok makes it easy, because all it takes is a 15-second video. The only equipment needed is a smart phone.

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What is the most popular social media 2020?

The 7 Top Social Media Sites You Need to Care About in 2020

  1. Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users. …
  2. YouTube. …
  3. 3. Facebook. …
  4. Twitter. …
  5. TikTok. …
  6. Pinterest. …
  7. Snapchat.

What apps do Gen Z use?

The striking short-form viral videos and images of Instagram, Snapchat, and TikTok continue to climb in popularity with Gen Z. According to a Pew Research Center study, about 71% of 18- to 29-year-olds say they use Instagram, compared to 65% for Snapchat and about 48% who use TikTok.