Video allows you to be concise and capture viewers’ interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
Video marketing on social media is important because it helps capture attention, allows for remarketing based on previous viewing thresholds, and is overall more cost-effective.
Why is video so important in marketing?
Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
One of the purposes behind using video in social media is to impact viewers, followers and subscribers. However, it’s the followers subscribers who have the most influence when it comes to expanding the brand. These are the people who are more likely to share engaging content. Don’t simply focus on getting the views.
Videos are great for engaging your audience and getting them to interact with your content. Social media videos boost engagement and brand association— in fact, brand association increase by 139% after watching a video. This tool is valuable for helping you earn more leads for your business.
Why do we need video content?
Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZOwl, 94 per cent of marketers say using video content has helped increase user understanding of a product or service.
Are videos effective marketing?
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
What do you mean by video marketing?
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. … Specifically, in 2017, video rise to the top of your marketing tactic list.
What is a video marketing strategy?
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
Why is video content so popular?
Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.
Reason #1: Video Gets More Exposure (and Engagement!)
If you’ve logged in to any social media platform recently, you might have noticed video content within the first 10 seconds. This is because video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer.
10% Watch Online Videos to Feel Connected with People and Communicate. Videos help people connect and communicate over common interests. They can leave comments, engage in discussions and make their own reply videos. Takeaway: Use video to connect and engage viewers most likely to buy your products and services.