How long should FB video ads be?

Keep your videos short: Make your video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements.

How long should you run a Facebook ad 2020?

In general it’s best to test an ad at least 3-4 days before making a decision on how the ad is doing. During this time, you shouldn’t tweak any settings because that resets the Facebook ad algorithm. The testing phase also depends a little on the budget.

Does Facebook limit text in video ads?

Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up more than 20 per cent of their ads.

What is the best size for Facebook video?

Video Guidelines

  • Recommended video size: 1200 x 628.
  • Orientations: Landscape, Square.
  • Accepted aspect ratio is 16:9 (for landscape) and 1:1 (for square)
  • Max file size: 4 GB.
  • Recommended video formats: MP4, MOV.
  • Max duration: 240 minutes.
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What is the best time to run Facebook ads?

When is the best time to run Facebook ads? Running ads on a weekday between 1:00pm and 4:00pm is generally considered good practice, as that’s a peak time for Facebook usage.

How long should you run an ad for?

For most campaigns, you’ll see something happening within a week. That means you should at least try for a week but my recommendation for most ad campaign durations is two weeks. So, two weeks. Give any campaign at least two weeks to see if it’s going to work or not.

Is it bad to pause Facebook ads?

Conclusion. Facebook is the best place online to advertise. … With Facebook Ad optimization rules, you can pause ads that just aren’t cutting it and leverage the power of successful ones, leading to more profit and fewer problems. This allows you to control exactly how much you spend on ads each day.

Does Facebook 20 rule apply video?

It does not include text on your ad outside of images, like the description copy or call-to-action button. There are a few exceptions to the 20% rule, including images of book covers, album covers, event posters, video games, and some product images that contain text (e.g., a cereal box).

Why does Facebook not allow text in ads?

When the Change Was Noticed

“To create a better experience for viewers and advertisers, ads that appear on Facebook, Instagram, and the Audience Network are screened based on the amount of image text used in your ad. Based on this review, advertisements with a higher percentage of image text may not be shown.

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What happens when there is too much text in an ad?

So the more text in an ad image, the less it will be delivered. The reason for the text limitations is because Facebook believes images with lots of text look spammy and they want to give their users and more pleasurable experience when scrolling through their newsfeeds.